Milieux Durables Urbains report published

Achieving a massive reduction of greenhouse gas emissions is not only a question of energy efficiency; it also strongly depends on changing patterns of consumption. The great variety of individuals in modern societies is often neglected; instead, people are referred to as some kind of standard and uniform being called “the consumer”.
In the Milieux Durables Urbains project we aimed to approach the segmentation of the French society by applying the SinusMilieux® typology developed by the marketing company Sociovision. At the moment, nine quantifiable social Milieux are defined along social values, aspirations, consumption practices and socio-economic conditions. Based on this typology, we analyzed the carbon footprint of distinct social groups, and thus identifed the consumption areas generating the highest impacts. Subsequently, we suggested targeted “interventions strategies” addressing distinct Milieux and their typical characteristics. These intervention strategies are designed to counteract current unsustainable lifestyles and promote the spread of emerging low-carbon lifestyles.